Design Lead, Branding, Motion, Social Content
90min is the world's largest football community delivering authentic content in 11 languages to more than 50 million fans globally.
The After Hours Side Of Football
The switch was an idea directed by myself and members of the internal 90min content team. We wanted to create a sub-platform that would look at the lifestyle side of football culture. This platform was used to create content around footballers in fashion, music, and art. I led the initial designs for the platform creating the logo, social templates, and mainting its overall look and feel.
Our initial piece of content 'Quarantine Playlist' went out during the lockdown period of 2020
where we asked celebrities to reveal their top ten lockdown songs. We interviewed the likes of Leah Williamson, Harley Sylvester, Ben Godfrey, and Ali Riley.
Drip Or Skip
Drip or skip was an online series that put popular football players in the hot seat to discuss other footballers' casual outfits. 'Drip' is another way to describe a good fashion sense, and 'Skip' means you are not a fan.
